Banpu Public Company Limited, a leading versatile energy company, is systematically integrating Artificial Intelligence (AI) across its operations to enhance competitiveness and drive innovation. This integration is guided by the strategic 3R Framework (Reframe, Reskill, Reimagine), focusing on harmonizing technology and human capabilities for the new era of energy.
Reframe: Shifting Employee Perception of AI
Wittapon Jawjit, Head of Banpu People, highlighted that successful AI adoption requires addressing employee concerns about job replacement.
“Banpu has been powering through with resilience. To fully harness AI’s potential, we must rethink and plan systematically to integrate AI with our people as one team,” Wittapon stated.
Banpu’s approach focuses on Reframe (Shaping a New Perspective on AI) by communicating empathetically that AI is a supportive tool that enhances efficiency, not a disruptive replacement. By viewing AI as a “new teammate,” the company encourages acceptance and willingness to learn. Banpu organizes continuous quarterly training and communication activities, often featuring AI experts, to clearly define AI’s role and benefits across its global workforce.
Reskill and Reimagine: Building Capabilities for Growth
The framework continues with Reskill (Building New Capabilities) and Reimagine (Envisioning New Possibilities Together):
- Reskill: Banpu adopts an employee-centric approach, empowering staff to work seamlessly with AI, which supports complex and challenging tasks. The company offers tiered training programs, including “AI for Everyone,” “Generative AI for Business Productivity,” and “Generative AI Mastery for Leader,” to equip employees with practical skills like effective command input and strategic application of AI.
- Reimagine: In the energy sector, AI is enhancing business operations and innovation, particularly in predictive maintenance, resource allocation, and data-driven decision-making.
A key practical application is seen in Australia, where Banpu’s energy trading team uses AI to process vast, real-time data for smart and timely decisions—buying electricity when prices are low and selling during peak demand to generate tangible business value. AI is also used to increase accuracy and speed in workforce processes, specifically for screening and retaining qualified and talented personnel.
Banpu’s systematic 3R framework ensures that AI adoption is holistic, connecting employee understanding, skill development, and practical business operations to create long-term stability and value.
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