AIS PLAY is solidifying its position as Thailand’s premier entertainment and sports hub by launching a comprehensive viewing experience for the 2025-26 NBA season, starting with affordable packages from just THB 249 per month (excluding VAT).
The move is part of AIS PLAY’s strategy to amplify its content offerings by securing world-class sports properties. The new NBA content packages will be available to fans beginning this month, ensuring they catch all the top-tier basketball action and premium entertainment.
Unprecedented NBA Coverage with Prime Video Integration
AIS PLAY’s “NBA 2025-26” package delivers an all-out viewing experience, seamlessly combining its direct streaming rights with live broadcast rights from both the NBA and Prime Video.
This collaboration guarantees fans access to over 290 key matches with full Thai commentary. Coverage includes the crucial regular-season and playoff games, the high-profile NBA All-Star Weekend, and the dramatic NBA Finals. The 2025-26 NBA season is scheduled to tip off in Thailand on Wednesday, October 22, 2025.
Rungtip Jarusiripipat, Head of Entertainment Department at AIS, commented, “AIS has continuously developed AIS PLAY into Thailand’s largest all-in-one entertainment hub, powered by the best network and curated global content. Bringing in world-class content like the NBA marks another key step in expanding our audience base and enhancing the viewing experience.”
She added that the partnership allows basketball fans to enjoy every key match, exclusive NBA access, and premium entertainment from Prime Video, strengthening the basketball scene in Thailand.
New Value-Driven Packages for Sports Fans
AIS is offering NBA fans a range of new, value-driven packages starting this month. All AIS mobile users and AIS 3BB FIBRE3 subscribers can access this premium content seamlessly via the AIS PLAY application on any device.
Free Preseason Viewing: AIS customers can get a taste of the action by watching live NBA preseason games for free on October 4, 6, 10, 12, and 16, 2025, exclusively on AIS PLAY.
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