Meta hosted the 2025 Meta Agency First Awards, continuing its tradition of celebrating excellence among digital media agencies in Thailand. The awards specifically highlight the effective utilization of Meta’s advanced tools and solutions, particularly the integration of AI-driven technologies across platforms such as Advantage+, Reels, and Commerce solutions, as well as innovative tools like Collaborative Ads, Conversions API, and Partnership Ads.
This year marks the third iteration of the awards in Thailand—the only Southeast Asian country to continuously host the event. For the second consecutive year, Meta collaborated with the Digital Advertising Association (Thailand) (DAAT), lending significant credibility to the accolades and reinforcing a commitment to setting the highest industry standards for digital media excellence.
AI Integration and Full-Funnel Marketing Takes Center Stage
The 2025 awards underscored a profound and diverse utilization of Meta’s AI-driven solutions, spanning from strategic planning to creative execution and precise measurement. A key highlight was the “DAAT’s Campaign of the Year” award, which placed rigorous emphasis on campaigns demonstrating full-funnel marketing strategies, Meta-specific measurement, and clear, measurable business impact—a focus supported by DAAT’s industry expertise.
Independent agencies were also given dedicated recognition through the “Thai Independent Agency of the Year” award and inclusion in selected categories.
Rin-On Vithespongse, Head of Agency at Facebook Thailand for Meta, stated, “This year, 2025, has seen the most profound and diverse utilization of Meta’s AI-driven solutions to date, spanning from strategic planning to creative execution and measurement. Our continued partnership with DAAT reinforces the transparency, credibility, and industry-standard judging of these awards. We are delighted to witness Thai agencies leveraging Meta’s new technologies and products to deliver tangible business results and propel the Thai digital media sector to international standards.”
2025 Award Recipients Showcase Industry Leadership
The 2025 Meta Agency First Awards recognized winners across nine categories, honoring excellence in media efficiency, strategic planning, and brand effectiveness.
Category Highest Media Efficiency
- Publicis Media – Zenith – GOLD
- OMD Thailand – SILVER
- dentsu X Thailand – BRONZE
Category Most Improved Media Efficiency
- I-dac – GOLD
- iProspect Thailand – SILVER
- PHD Thailand – BRONZE
Category Most Advanced Blueprint Certifications
- Omnicom Media Group (Thailand)
Category Most Blueprint Specialist Badges
- Omnicom Media Group (Thailand)
Category Thai Independent Agency of the Year
- dotMATTERS – GOLD
- Venuee – SILVER
- Prakit Holdings Plc. – BRONZE
Category Best in Branding Effectiveness
- H+ & i-dac | Netflix – GOLD
- OMD Thailand | Beiersdorf Thailand – GOLD
- Publicis Media | MG SALES (THAILAND) CO., LTD. – SILVER
- WPP Media Thailand | L’Oreal Thailand – SILVER
- WPP Media Thailand | Charles & Keith TH – BRONZE
- UM (Thailand) | I.P. One Co., Ltd – Rising Star in Branding Effectiveness
- dotMATTERS | LINE BK – Rising Star in Branding Effectiveness
Category Best in Commerce Strategy
- Digital Bites Consulting | GQ Apparel – GOLD
- OMD Thailand | Beiersdorf Thailand – SILVER
- OPENMIND by WPP | Nestlé – SILVER
- WPP Media Thailand | Charles & Keith TH – SILVER
- WPP Media Thailand | L’Oreal Thailand – BRONZE
- OMD Thailand | Suntory Beverage & Food (Thailand) Co., Ltd. – Rising Star in Commerce Strategy
Category Best in Data Strategy & Acquisition
- CARAT THAILAND | AP (Thailand) Public Company Limited – GOLD
- iProspect Thailand | Sansiri PLC – GOLD
- WPP Media Thailand | BMW (Thailand) Co., Ltd. – SILVER
- Publicis Media | Abbott Nutrition Thailand – BRONZE
- OMD Thailand | Mercedes-Benz (Thailand) – Rising Star in Data Strategy & Acquisition
Category DAAT’s Campaign of the Year
- OMD Thailand | Eucerin (Thailand) – GOLD
- adapter digital group | Oishi Iced Lemon Tea – SILVER
- WPP Media Thailand | L’Oreal Thailand – BRONZE
DAAT Partnership: Elevating Industry Standards
The ongoing collaboration with DAAT emphasizes Meta’s mission to foster agency success through knowledge sharing, strategic consultation, and transparent recognition.
Paruj Daorai, President of DAAT and Founder of Lateral, added, “The future of digital excellence lies in how creatively we maximize every platform’s potential. Together with Meta, DAAT continues to champion this mindset, bridging innovation, measurement, and talent to elevate Thailand’s digital industry to global standards.”
Meta congratulates all agencies and partners, emphasizing that these awards serve as a crucial driving force in promoting best practices and inspiring future innovation in Thailand’s dynamic digital media sector.
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