True Corporation has announced a major strategic partnership with Ajarn Somjade Saringkanrattana, Thailand’s leading astro-numerology master and owner of Somjade.com, to launch the nation’s first-ever “Star-Powered Numbers”. This groundbreaking offering integrates the ancient science of star-based numerology with modern data and the reliability of the True 5G network, creating a new dimension of personalized auspicious mobile numbers.
This collaboration marks the completion of True’s “Great Universe of Lucky Numbers,” solidifying its position as Thailand’s No. 1 Lucky Number Destination by offering:
- THE BEST: Uniting the top three masters of numerology in one place.
- THE MOST: The largest inventory of lucky numbers and the widest sales channels in Thailand.
- THE FIRST: The first to offer Personalized Lucky Numbers with deep, data-driven analysis based on personal details like birth date, time (ascendant), or even ID card digits, all powered by the True 5G network.
Mu-telu Culture: From Belief to Digital Life Energy
Oliver Kittipong Veerataecha, Chief Brand & Media Officer, True Corporation Plc, highlighted the deep influence of spiritual beliefs (mu-telu) in modern Thai life, noting that 88% of Thais believe in mu-telu, with Gen Z showing the highest engagement (50%).
“Belief is no longer distant; it has become a positive energy seamlessly integrated into digital lifestyles,” said Mr. Oliver. “Surveys show that lucky phone numbers have become the most popular spiritual item (46.3% of all mu-related items). A phone number is no longer just a communication tool; it’s a source of personal power.”
The “Star-Powered Numbers” concept is rooted in the belief that “every number is a star, and every star has the power to improve your life,” aligning perfectly with modern consumer insights that seek data and technology to boost life confidence.
Better MuGether: Deeper and More Personalized Auspiciousness
Roj Dachodomphan, Head of Mobile Postpaid, True Corporation Plc, stated that True continues to drive the “Better มูGether” strategy, ensuring that auspicious numbers deliver both spiritual belief and real digital-era usability.
The partnership with Ajarn Somjade, whose website (Somjade.com) has served over 100,000 customers for 16 years, is a major milestone. By applying Ajarn Somjade’s refined star-number numerology principles, True has created numbers that draw power from celestial bodies to connect directly with a user’s specific life goals—whether relating to career, finances, love, or personal aspirations.
True has prepared over 300,000 new auspicious numbers from both the True and dtac networks. When activated with True, customers are guaranteed a “great number” comes with the “best signal” on the True 5G network.
Customers can choose from various product categories, including:
- Star-Powered Numbers: Every Auspicious Pair
- Star Power Phoenix–Dragon (for authority and prestige)
- Star Power Auspicious Total (prioritizing total sum energy)
- Star Power Beautiful & Easy-to-Remember (for aesthetic appeal)
Customers can select numbers based on the 10 most popular auspicious categories derived from Somjade website statistics, such as career, finance, love, health, and luck.
Ajarn Somjade expressed delight in the collaboration, noting that star-based numerology is a science connecting the power of the stars, the power of the mind, and human life. “This collaboration allows me to deliver auspiciousness to customers through ‘Star-Powered Numbers,’” he said.
‘Star-Powered Numbers’ are now available on a monthly plan starting at only 499 baht, available nationwide at True Shops, dtac Shops, authorized dealers, and online.
Meta honors Thailand’s Digital Titans at 2025 Agency First Awards
Google unveils ‘TalayLink’ subsea cable, boosting Thai Digital Gateway
