BINANCE TH by Gulf Binance, a leading digital asset service provider in Thailand, announced its definitive strategy for 2026, positioning the company to lead the next wave of digital asset adoption amidst global market volatility. The announcement was made at the year-end gathering, “Market-Moving Briefing: Navigating 2025 Volatility with a Definitive 2026 Strategy.”
The company reported significant growth momentum in 2025, with its user base expanding more than fourfold compared to the previous year. This growth was strongly supported by a vast network of educational and community initiatives that reached over one hundred thousand individuals nationwide.
Nirun Fuwattananukul, CFA, CEO of BINANCE TH by Gulf Binance, emphasized the strategic importance of the current market environment. “Despite facing market turbulence, 2025 reinforced our confidence in the strategy we’ve set. We are witnessing an exponential growth in the understanding and usage of digital assets across all segments, from students to institutions,” he said. “What we’re seeing now is not the end of a cycle, but the beginning of a new one that will take shape in 2026.”
Core Strategy: New Features and Ecosystem Partnerships
BINANCE TH is focusing on three key pillars to solidify its position as the most user-centric exchange in Thailand:
1. Enhanced User-Centric Platform (Innovation): The platform introduced major enhancements utilizing AI and real-time data to empower investors:
- AI Sentiment: An AI-powered tool derived from crypto community discussions, providing real-time market insights.
- Daily Insight: A module that distills essential market movements and trends into a digestible format.
- Market Intelligence: Real-time market data embedded directly into the application’s homepage.
- Engagement: The launch of the All-Time High Game to engage and educate new users.
2. Strategic Industry Collaboration (Partnerships): The company announced crucial strategic partnerships with Bitazza, Maxbit, and The Brooker Group. These collaborations are designed to strengthen the domestic market infrastructure, improve asset liquidity, and expand access to high-quality digital asset education, particularly for high-net-worth investors. This move signals a commitment to collaborative growth rather than competition in silos.
3. Digital Asset Literacy and Education: BINANCE TH has made significant strides in education, including formal collaborations with leading universities to integrate blockchain education into curricula and hosting Crypto 101 workshops to bridge traditional financial literacy with the digital asset world. The platform also reported a year of robust operational excellence and zero security incidents.
2026 Outlook: Regulatory Clarity and the Rise of RWA
Dr. Korn Poonsirivong, Chief Strategy Officer and and Director of BINANCE TH Academy, outlined three major forces expected to shape the Thai digital asset landscape in 2026:
- Regulatory Advancement: Continued improvements and clarity in Thailand’s regulatory framework.
- Institutional Presence: The growing participation of institutional and mainstream financial players.
- Real-World Application (RWA): The accelerating adoption of Stablecoins, Tokenization, and Real-World Assets (RWA).
“2026 will be the year when digital assets move from concept to real-world utility for the general public,” Dr. Korn stated. He emphasized that these trends will bring digital assets closer to everyday users, transforming them into an integral part of payment, financial access, and value exchange, beyond being merely an investment class.
BINANCE TH affirmed its dedication to expanding innovative offerings, forging stronger industry partnerships, and driving responsible growth across the ecosystem, positioning Thailand as a key player in the global digital asset space.
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